Meta CEO Mark Zuckerberg says over a quarter of Muse's 10 million engaged users are shopping via the AI agent, with average purchases above $200.
01Summary
- 01Meta's Muse AI agent has more than 10 million engaged users.
- 02Over a quarter of these users use Muse for shopping, with an average purchase size exceeding $200.
- 03Meta had to work with payment app Stripe to raise credit limits due to high shopping demand from Muse users.
- 04Zuckerberg plans to integrate Muse into Meta's smart glasses, launching next month.
- 05Meta reported third-quarter revenue of $64.6 billion, up 26% year-over-year, but costs rose 68% to $51.6 billion.
02Why it matters
This signals a shift towards AI-driven commerce, where personal agents handle purchases, potentially changing how you shop and interact with businesses online.
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