Apple is restricting sales of its new foldable iPhone Duo to two per person ahead of its Friday launch, citing limited stock and high demand.
01Summary
- 01Apple limits iPhone Duo purchases to two per customer in-store and online, with preorders back-ordered until at least 25 January.
- 02The restriction is similar to limits Apple placed on the original iPhone in 2007 and the iPhone 5 in 2012.
- 03Carriers including Verizon, AT&T, T-Mobile and Best Buy allow multiple iPhone Duo purchases but require a service line.
- 04Analysts predict the iPhone Duo will capture 31% of the foldable market share by year-end, rising to 40% in 2027.
- 05Early reviews are positive, though the device is a first-generation foldable with some downsides.
02Why it matters
If you plan to buy the iPhone Duo, you can only get two per person from Apple, and store stock is limited, possibly requiring an overnight queue. Carrier options offer more flexibility but need a service plan.
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