Top podcasts can secure large deals, but most shows make little or no money and struggle to monetise. Forbes says it is launching a series on how podcasts generate income.
01Summary
- 01A small number of podcasts secure massive deals, according to the headline and description.
- 02Most podcasts generate little to no revenue and struggle to monetise.
- 03Forbes says only a small fraction of creators make substantial money from podcasting.
- 04The publication is introducing a new series of articles on how podcasts generate income.
02Why it matters
The story shows that podcasting is not a straightforward business for most creators, even as a few major shows earn heavily. That matters to anyone following the media industry, creator economy or advertising market.
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