The UK competition watchdog has fined Wayfair, Appliances Direct and Gold's Gym £6m for misleading sales tactics, with some customers due refunds.
01Summary
- 01The Competition and Markets Authority fined Wayfair £4.8m and Appliances Direct £1.2m over misleading time-limited offers.
- 02Gold's Gym was fined £48,000 for not telling customers the total price of memberships.
- 03Appliances Direct and Gold's Gym have been ordered to refund customers £440,000 in total.
- 04Thousands of Appliances Direct customers will receive about £25 each on average, while 726 Gold's Gym customers will get up to £50 each.
02Why it matters
The fines underline stricter scrutiny of online pricing and sales claims, which can affect how retailers market deals to shoppers. Customers at the named firms may also get money back.
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