Hulu’s 2022 series “The Dropout” saw viewership jump 186% in September after A24’s secret Holmes documentary “You Can See Everything” was announced. The surge continued into October, with 422,000 hours watched in the week before the documentary’s Oct. 16 wide release.
01Summary
- 01Viewership of “The Dropout” jumped 186% in September compared to August, reaching 1.2 million hours watched.
- 02The spike followed the Sept. 6 announcement that A24’s documentary “You Can See Everything” had been produced in secret.
- 03During the week of Oct. 12, viewership of “The Dropout” increased 92% week-over-week, with 422,000 hours watched.
- 04JustWatch reported a 200% week-over-week increase in search points for “The Dropout” after the documentary’s release.
- 05John Carreyrou’s book “Bad Blood” returned to the New York Times bestseller list due to the renewed interest.
02Why it matters
The surge shows how a new documentary can revive interest in an older series, reflected in a 186% viewership spike and higher engagement on streaming platforms.
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