Robert Downey Jr. becomes lead spokesman for Snap’s $2,200 Specs augmented-reality glasses, featuring in original episodes and given the title honorary Chief Customer Experience Officer.
01Summary
- 01Robert Downey Jr. has signed on as lead spokesman for Snap’s Specs augmented-reality glasses.
- 02The glasses are priced at $2,195 for the WiFi-only model and $2,395 with Verizon 5G connectivity.
- 03Snap says Specs will begin shipping 'later this fall' and are available for pre-order now.
- 04Downey Jr. has been named honorary Chief Customer Experience Officer (CCEO) for Specs.
- 05His partnership kicks off with original episodes showing the tech in everyday situations; the broadcast debut is on 22 October during an NBA game.
02Why it matters
This matters because Snap is betting on celebrity endorsement to drive interest in its high-end AR glasses, a niche product that faces stiff competition from other wearable tech and requires broad consumer adoption to succeed.
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