Soccer YouTuber Eman SV2 is launching Frenzy, a creator company spanning content, commerce and live events, with plans to feature new talent and expand his community tournaments.
01Summary
- 01Eman Balogun, known as Eman SV2, has more than 6 million subscribers and nearly 750 videos on YouTube.
- 02His new company Frenzy will operate in content, commerce and live experiences, launching within days with five staff plus freelancers and coaches.
- 03Frenzy will feature new talent including Kiki Footballer, Kassidy, Zayn Ali and Eleni on formats such as 'Kids Footballer vs 20 Pro Goalkeepers'.
- 04Eman SV2 has held 17 community soccer events from Los Angeles to Dubai to London, which will expand under Frenzy.
- 05The commerce side will sell footballs, clothing and accessories; his previous online merch store has been closed to make way for Frenzy.
02Why it matters
This matters as it shows a top YouTube creator moving from a personal channel to a multi-faceted media company, potentially influencing how digital sports influencers build sustainable businesses.
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