PepsiCo has renewed its beverage supply deal with Taco Bell until 2036, just days after sister chain KFC in the U.S. announced a switch to Coca-Cola.
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01Summary
- 01PepsiCo and Taco Bell renewed their partnership through 2036, announced on October 23.
- 02KFC said it will switch to Coca-Cola as its U.S. beverage supplier, one week prior to the Pepsi-Taco Bell announcement.
- 03The Pepsi-Yum relationship dates to when Pepsi owned Taco Bell and KFC before spinning them off in 1997.
- 04Taco Bell’s exclusive menu items using Pepsi products include Mountain Dew Baja Blast and Doritos Locos Tacos.
- 05International markets including Canada, the UK, Ireland and Thailand will continue to serve Pepsi at Taco Bell.
02Why it matters
The renewal shows that major fast-food chains can still maintain loyalty to one soda brand even as rivals switch, and it secures the future of exclusive Taco Bell products that drive customer visits.
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