NBC and Amazon Prime Video are preparing for their second season as NBA broadcast partners, with executives outlining their plans to build on the inaugural year.
01Summary
- 01NBC Sports and Amazon Prime Video executives spoke to Forbes about their second season as NBA rights holders.
- 02The broadcasters are focusing on expanding their coverage and enhancing the viewer experience.
- 03Both companies aim to leverage their respective platforms to grow the NBA's audience in the US.
02Why it matters
This matters as the NBA's US broadcast landscape shifts, affecting how fans watch games and the league's media revenue.
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