Aaron Sorkin’s Facebook follow-up opened to about $5 million in the US, far below the debut of The Social Network 16 years ago. The weak start reflects changed tastes, politics and Facebook’s own image.
01Summary
- 01The Social Reckoning opened in 2,606 cinemas on 9 October and made about $5 million domestically in its first weekend.
- 02That was below the $5.5 million estimate and less than a quarter of The Social Network’s roughly $22 million opening.
- 03Sony and Alcon Entertainment reportedly spent $30 million making the film, which stars Mikey Madison, Jeremy Allen White and Jeremy Strong.
- 04The film finished fifth at the domestic box office, behind Universal’s horror film Other Mommy.
- 05The Social Network went on to gross $225 million worldwide and win three Academy Awards.
02Why it matters
The flop shows how much the market for Facebook-focused drama has changed since 2010. It also underlines the risk for studios spending heavily on political films that may not attract broad audiences.
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