Apple has launched new home devices, led by the $299 HomeView, to give its upgraded Siri AI a bigger role and push its smart-home business.
01Summary
- 01Apple unveiled HomeView, its first smart home display, priced at $299 and available from 13 November.
- 02The company also announced a new Apple TV 4K, HomePod mini 2, and home accessories made with LG and Schneider Electric.
- 03Apple said Siri AI will be available in beta on HomeView and the new Apple TV 4K, with HomePod mini 2 to get it later through a software update.
- 04Apple’s Wearables, Home and Accessories segment revenue fell 4% in fiscal 2025 to about $35.7 billion.
02Why it matters
The launch is part of Apple’s effort to widen Siri’s reach and catch up in consumer AI. It also matters because Apple is trying to revive a home hardware line that has lagged Amazon and Google.
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