A report from the Rome MIA market reveals that uncertainty over the government's tax credit changes and the shift from linear to streaming caused a 7.4% drop in content production investment in Italy, hitting scripted works hardest.
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01Summary
- 01Investment in Italian film, TV and streaming content fell 7.4% to €2 billion ($2.24 billion) in 2025.
- 02Uncertainty over domestic tax credit modifications hampered planning and squeezed profit margins, especially for smaller producers.
- 03Unscripted content remains dominant, with over 17,000 hours of original first-run output; independent producers account for 59% of these titles.
- 04Streaming's market share in Italy rose from 21% in 2020 to 43% in 2025.
- 05Netflix's Italian original 'The Monster of Florence' garnered 9.7 million global views in its first week in October 2025.
02Why it matters
This matters because falling investment signals potential cuts to future Italian film and TV output, affecting jobs and the diversity of content available to viewers, particularly as streaming continues to overtake linear television.
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