Singles are turning to in-person dating events, citing fatigue with apps and better value for money.
01Summary
- 01Ofcom data show average time spent on dating sites dropped from nearly four hours a month in 2023 to three hours last year.
- 02Dating events typically cost £15 to £30 and often include a drink, while monthly dating costs can reach around £130.
- 03A Match Group survey found 20% of singles met their most recent partner on a dating app and 20% through friends.
- 04Tinder has introduced 'double date mode' and IRL events in the US and UK to encourage in-person connections.
- 05More than a quarter of daters surveyed by Barclays said rising costs had changed how they date.
02Why it matters
This shift reflects growing dissatisfaction with app-based dating and a desire for more meaningful, cost-effective ways to meet potential partners.
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