Criminals are using AI to generate fake retailer websites, clone voices, and create deepfake videos to trick shoppers, making traditional scam-spotting methods like spotting typos less reliable.
01Summary
- 01National Trading Standards has issued its first AI scam watchlist highlighting tools and techniques used by fraudsters.
- 02Fake retailer websites often claim to be family-owned UK firms selling quality products but deliver cheap mass-produced items or nothing at all.
- 03Consumer group Which? warns that typos and grammatical errors can no longer be relied upon to identify scams.
- 04Trading standards advises shoppers to stop and think before paying or sharing personal information, and to be wary of pressure or urgency.
- 05Scams can be reported to Report Fraud on 0300 1232040 or the Citizens Advice Consumer Helpline on 0808 223 1133.
02Why it matters
AI makes it harder to spot fraudulent websites and communications, so shoppers risk losing money or having personal data stolen if they do not adopt new vigilance measures.
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