Apple has invited media to a launch event on Oct. 28 in Los Angeles, hinting at new high-end Macs with the tagline 'Pro and tell.' Analysts expect a touchscreen notebook, a first for the company.
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01Summary
- 01Apple sent invitations on Monday for an 'Apple Experience in Los Angeles' on Oct. 28, using the tagline 'Pro and tell'.
- 02Analyst Ben Reitzes of Melius Research expects new Macs including a touchscreen notebook this autumn.
- 03The event will be Apple's third launch under CEO John Ternus, who succeeded Tim Cook last month.
- 04Apple's iMac desktop has not been updated since October 2024.
- 05Mac sales accounted for about 10% of Apple's revenue in the most recent quarter.
02Why it matters
This event could mark Apple's first touchscreen laptop, a significant shift in product strategy, and offers insight into John Ternus's approach as new CEO. The launch may also boost Apple's AI credentials, which are tied to its Mac chips.
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