At Mipcom in Cannes, executives said YouTube is becoming central to how media groups distribute, market and revive shows across streaming and linear TV. The event also highlighted Hollywood consolidation, new French investment in the US, and splashy appearances from Christie Brinkley and Baywatch.
Follow the storyYouTube3 stories
01Summary
- 01YouTube was a dominant topic at the four-day Mipcom content market and conference in Cannes.
- 02Evan Shapiro said streaming and social video have augmented viewing time and help deepen fan connection to shows.
- 03NBCUniversal is putting weekly exclusive college football games from Peacock on YouTube, and BBC Studios said it now has 34 YouTube channels, rising to 50 by the end of 2028.
- 04RTL Deutschland said its YouTube partnership helped 'Cobra 11' generate 30 million views, a 123% increase in first video views on RTL+ and a 26% rise in subscriptions linked to the show.
- 05Banijay Entertainment and Mediawan both outlined expansion plans in the US, while Christie Brinkley pitched 'Uptown Girl: The Christie Brinkley Story' and 'Baywatch' also featured at the event.
02Why it matters
The piece shows how major broadcasters and streamers are changing the way they reach audiences, with YouTube becoming a key part of the strategy. It also points to further industry consolidation and investment that could affect what viewers get to watch next.
Pulse AIAsk about this story
Answers are generated by AI from the story summary; they are not investment, health or legal advice.
