A super PAC backing Susan Collins spent nearly $25,000 running an anti-Troy Jackson digital ad in Oregon and Washington by mistake, while the same ad ran in Portland, Maine. Jackson’s team used the error to attack Collins’ allies as out of touch.
01Summary
- 01Defending Main Street spent nearly $25,000 on digital placements for a 30-second ad against Troy Jackson from 8 October to 11 October.
- 02The digital ads were placed in hundreds of zip codes across Oregon and Washington State instead of Maine.
- 03The same ad ran on broadcast television in Portland, Maine and reached about 675,000 impressions over the same four days.
- 04Defending Main Street said its media vendor placed the ads in the wrong market, and the targeting was fixed by Monday afternoon.
- 05Sarah Chamberlain of the Republican Main Street Partnership said she was furious and said the ad buyer, Cross Screen Media, refunded the money.
02Why it matters
The mistake shows how political advertising money can be wasted through poor targeting, even in a high-stakes Senate race. It also gives Jackson’s campaign a fresh line of attack against Collins’ allies.
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