Nike is opening a new global campus in Bengaluru as part of a long-term push to revive growth, even as its China business remains under pressure.
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01Summary
- 01Nike will create a new global campus in Bengaluru, India, as part of its growth strategy.
- 02CEO Elliott Hill called the facility a "long-term investment" and said India is already an important growth market and manufacturing hub.
- 03The campus is expected to open in the next few years and will include corporate roles across Nike, Jordan Brand and Converse.
- 04Nike said India is a natural next step as participation in running, basketball, football and fitness rises across the country.
- 05Nike’s Greater China revenue fell 26% in its fiscal first quarter, while the company plans to discuss the India campus in detail at investor day next month.
02Why it matters
The move shows where Nike thinks future growth may come from as it tries to recover from a prolonged slump. It also matters because the company is balancing investment in India against weakness in China, one of its most important overseas markets.
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