Kyle Lowry discusses his move from the NBA to a broadcasting role with Amazon Prime Video, entering his second season as a studio analyst.
01Summary
- 01Kyle Lowry spent 18 seasons in the NBA and won a championship with the Toronto Raptors in 2019.
- 02He joined Amazon Prime Video’s NBA coverage as a studio analyst ahead of the 2023–24 season.
- 03Lowry’s new role involves pre-game, halftime and post-game analysis for Prime’s Thursday night broadcasts.
- 04He says the transition from player to analyst required learning a new rhythm and developing on-air chemistry.
- 05Amazon’s NBA package includes exclusive rights to the annual Black Friday game and the in-season tournament quarter-finals.
02Why it matters
This matters as it highlights how former star athletes are shaping sports media coverage, offering viewers experienced on-air insight during major NBA broadcasts on streaming platforms.
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