Google’s Universal Cart, an AI-powered shopping tool, rolls out in the US ahead of Black Friday, letting users track products and prices across retailers within Google Search and the Gemini app.
01Summary
- 01The Universal Cart rolls out in the US across Google Search and the Gemini app before Black Friday and the holiday shopping season.
- 02It refreshes listings for over 60 billion products using Google’s Shopping Graph to monitor price changes and low-stock alerts.
- 03The tool, built on Google Wallet, can suggest promotional savings and which credit card offers the most rewards.
- 04Checkout uses the Universal Commerce Protocol, with purchases made via Google Pay or transfer to a merchant cart.
- 05Google previewed the Universal Cart at its I/O developer forum in May.
02Why it matters
You can track products and prices from multiple retailers within Google, get alerts on price drops and stock, and possibly save money with personalised card and promo suggestions, all ahead of the busy holiday shopping season.
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