Amazon has launched two new Bee AI devices, including a wearable and a phone-mounted recorder, as it pushes further into the consumer AI hardware market.
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01Summary
- 01Amazon unveiled the $75 Bee Frontier, an upgraded wearable with up to seven days of battery life, on Thursday.
- 02The company also introduced the $100 Bee Eclipse, a credit card-sized device that magnetically snaps on to the back of a smartphone.
- 03Amazon acquired Bee, a San Francisco startup, in July 2025 for an undisclosed amount.
- 04Bee devices are always recording when switched on and can transcribe, summarise and analyse conversations, according to Amazon.
- 05A Bee Pro subscription costs $12 per month and includes unlimited conversation summaries, daily memories and integrations with Amazon services and third-party apps.
02Why it matters
The launch shows Amazon is expanding its AI hardware range ahead of the holiday season, competing with other wearable devices from Meta, Plaud and Friend. The privacy claims and always-recording design may also affect how consumers view the products.
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